Stella Artois is transforming Chicago bars into FIFA World Cup 2026 viewing arenas this summer. Here’s how to celebrate with Beckham’s #AllRoundsOnBeckham sweepstakes.
The FIFA World Cup 2026 isn’t just happening on the pitch this summer. According to Stella Artois, the real tournament lives in the bar — in the collective gasp when a shot hits the post, the eruption when the net moves, the strangers who become friends by the final whistle. Chicago knows exactly what that feels like, and this summer Stella Artois is making it official.
As a Proud Sponsor of the FIFA World Cup 2026, Stella Artois is transforming bars nationwide into curated viewing arenas built for the tournament. Limited-edition packaging, FIFA World Cup 2026-branded merchandise, sweepstakes, and a new campaign anchored by global ambassador David Beckham — all of it designed to elevate the ritual of watching the game with a cold Stella in hand.
For Chicago’s soccer community — from the Wicker Park pub crowd to the Andersonville watch party regulars to the River North sports bar faithful — this is the summer campaign worth paying attention to.
What Stella Is Actually Doing This Summer
Stella Artois is operating on a simple premise: the best World Cup moments aren’t the ones you watch alone. They’re the ones you share in a room full of people who care as much as you do. The brand is leaning into that truth with curated bar experiences rolling out throughout the tournament, turning neighborhood spots into something closer to a proper viewing arena.
Limited-edition Stella Artois and FIFA World Cup 2026 packaging hits shelves alongside branded merchandise that marks the occasion. For the Chicago fan who wants the full experience — proper glassware, tournament atmosphere, the right beer — the infrastructure is being built around you this summer.
“Moments of great passion deserve to be savored,”
Chris Jones
VP of Marketing for Premium Brands at Anheuser-Busch
“We believe the true roar of the game is in the electric energy of fans celebrating in their local bars. That ritual of watching the game with friends is a beloved tradition, and this campaign is an open invitation for fans everywhere to elevate their celebration.”
Beckham and the #AllRoundsOnBeckham Sweepstakes
David Beckham stars in Stella Artois’ new Celebration campaign debuting today, drawing a direct parallel between lifting a Stella chalice and the rush of celebrating a goal. It’s a smart piece of creative — Beckham as a figure who has scored those goals and watched those celebrations from both sides of the pitch.
The sweepstakes attached to the campaign is straightforward and worth entering. Throughout every round of the tournament, Stella Artois and Beckham are giving away beer money through the #AllRoundsOnBeckham sweepstakes. Follow @StellaArtoisUSA on social media for entry details.
Must be 21 or older. Full rules at stellaartois.com/allrounds.
“For every goal scored on the pitch, millions of fans celebrate around the world,”
Beckham
“That shared energy is what makes the World Cup unforgettable — and the most meaningful celebrations are the ones people experience together.”
Why This Hits Different in Chicago
Chicago has one of the most passionate soccer cultures in the Midwest. Chicago Fire FC has built a genuine supporter culture, and the city’s diverse neighborhoods mean World Cup viewing parties carry real national stakes — Mexican, Polish, Italian, Irish, and American fans all with skin in the game at different points of the tournament.
Stella Artois is the #3 premium tap handle in the U.S. — it’s already in the bars where Chicago watches its games. The World Cup campaign layers meaning and occasion on top of a beer that’s already part of the ritual. For the Logan Square local, the Pilsen soccer enthusiast, or the Lincoln Park sports bar regular, this summer’s tournament just got a proper sponsor behind it.
Find your nearest participating bar, follow @StellaArtoisUSA for sweepstakes details, and pour it in the chalice. That’s the whole brief.
More at stellaartois.com.
FAQ
What is Stella Artois doing for the FIFA World Cup 2026? Stella Artois is a Proud Sponsor of the FIFA World Cup 2026 and is transforming bars nationwide into curated tournament viewing experiences. The campaign includes limited-edition packaging, FIFA World Cup-branded merchandise, the #AllRoundsOnBeckham sweepstakes with David Beckham, and a new television campaign debuting April 15.
How do I enter the Stella Artois #AllRoundsOnBeckham sweepstakes? Follow @StellaArtoisUSA on social media for entry details during each round of the FIFA World Cup 2026 tournament. Must be 21 or older to enter. Full official rules are available at stellaartois.com/allrounds.
Where can I watch the FIFA World Cup 2026 with Stella Artois in Chicago? Stella Artois is partnering with bars nationwide to create curated FIFA World Cup 2026 viewing experiences throughout the tournament. Check @StellaArtoisUSA on social media for participating bar locations in Chicago and surrounding areas including Wicker Park, River North, and Lincoln Park.
